Cyndi Smith   Digital Marketing & Integrated Marketing Solutions

FEATURED SKILLS AND TOOLS:
 

• HTML and CSS | 20+ Years of Experience
  Coding HTML websites, editing code for sites and emails, crafting CSS files, integrating HTML with PHP and JavaScript (including WordPress, Drupal and HTML websites), Notating and Documenting code for teammates and collaboration, various large projects in my professional experience. Maintaining and improving SEO with technical coding like alt tags, link titles and more. Utilizing inline CSS, style attributes, classes and IDs, media queries to create responsive design emails from scratch. Evolving CSS practices over the years, currently familiar with CSS3 but always learning. Testing cross-platform compatibility with Litmus. Avoiding practices that mainstream email platforms are incompatible with.
  
  
• Template scripting for sophisticated email personalization | 15+ Years of Experience
  Creating responsive design emails, mobile-first emails and cross-platform compatible emails. Creating drip campaigns personalized with logic concerning the customer pathway. Testing UX and logic for personalized customer pathways. Using AmpScript with SFMC, personalization tokens in HubSpot, and other personalization codes to create robust, personalized emails with fields like name, topic of interest, lead score, custom content, calls to action, etc.
  
  
• Enterprise ESPs (HubSpot, Marketo, Salesforce Marketing Cloud, Hobson’s Radius) | 8+ Years of Experience
  Utilizing a variety of Marketing Automation software platforms to add personalization to websites, create landing pages, create drip-campaigns and customer journeys. Deep experience with a variety of programs. Have grown with the evolution of Marketing Automation products to improve performance. Extensive reporting to track successes and challenges, as well as reporting ROI, CTR, Conversion Rates and more.
  
  
• Familiarity with API integrations with Facebook and Google apps.
  Utilizing application interfaces to automate tasks, creating chains of communication, and integrating with items such as social media platforms or website “widgets.” Creating automated updates for cross-platforms in Social Media such as Twitter, Facebook, and LinkedIn. Using APIs with WordPress and Drupal.
  
  
• Expert with email design best practices.
  Learning over the years the following best practices: responsive design, clear and compelling subject lines, using pre-header text to show in recipients’ inboxes, simple/clean layout utilizing white space, creating responsive templates that can easily be re-used to add to productivity in the email production workflow, adding accessibility features like alt texts and images without text and containing higher contrast imagery for vision impaired and for use with assistive technology, testing and re-testing (A/B and Multivariate testing of layout, subject lines, calls to action or other elements that can affect the email’s effectiveness and conversion or CTR).
  
  
• Project Management-heavy skills and the ability to multitask. 
  Thrive at running multiple projects and campaigns in a fast-paced, enterprise environment. Using a variety of project management tools including Monday.com, MS Project, BaseCamp, etc.
  
  
• Cross-team collaboration with multiple teams with varied technical skills and understanding.
  Collaborating with multiple stakeholders, reporting KPI to leadership and stakeholders, listening to other teams' goals and needs to create the best experience for the customer. Utilizing a variety of collaboration tools, including MS Teams, Slack, Monday.com, and more.) Heavy reporting with Excel, some PowerBI, PowerPoint, and other presentation tools.